Fresh is colour!
Do you think that fruits and vegetables are dull? Think twice because they can be simple and fun at the same time. And how to translate this in to an assortment that only has stickers and two color labels?
The solution is colour. After doing more than 300 illustrations, each product has its own personalized fruit or veggie with a vivid colour. The drawings are made by hand to guarantee that they are unique and represent the product. This gives a very hand-made look and feel to products' labels, reinforcing the idea of hand picked fruit and vegetables in the fresh section at Pick n Pay. In the end, a very cheap printing solution and still a huge impact in store is guaranteed.
BRAND IDENTITY AND PACKAGING DESIGN
Client: Pick n Pay | www.pnp.com | Market: South Africa
Vertex SILVER Award Winner 2015
